The Harris Interactive study found that 43% of customers are more likely to pay on time and 31% are more likely to pay the full amount, when critical information is highlighted in color on an invoice. It even assures that invoices will be paid more quickly. In fact, adding color to quotes, training materials, sales literature, handouts and reports can substantially improve both the impact they have on viewers, and the response you can expect.
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That same study found color to help businesses make their messages more memorable and making it easier for customers to understand complex ideas. In an age where we interact daily – and almost exclusively – with full color digital screens and technology, it makes sense that students prefer color to be part of their classroom learning experience. Color enhances images, attracts more attention, and even improves recall by making a more memorable impression.Īs Ameritech knew well, a 2011 survey from Harris Interactive found that using more color in classroom materials could potentially help students become stronger and more enthusiastic learners. Most people would agree that color is preferable to black and white, but do you know just how big a difference it can make for your customers? By every measure, color is more effective than plain black and white.
Ameritech was not only prepared for this challenge, they were also aware that as both a religious institution and an educational one, there was a second opportunity available: color. Like most organizations within this vertical, South Florida Bible College faces the unique challenge of supporting a wide range of international students, all of whom speak different languages. What happened next surprised everyone.īy taking the time to understand this client’s unique needs, Ameritech was able to recognize several opportunities that could help the client boost their efficiency – opportunities that the competition had overlooked.Ĭhurches and other religious organizations are among the top five largest verticals in the SMB market. The Ameritech team approached the situation as an opportunity to plant seeds for 2019 when those leases would expire. South Florida Bible College had just renewed their office automation equipment leases in 2015 when they began working with Ameritech.
Today’s success story not only showcases their mission in action, but also how their partnership with Xerox paired with their understanding of an often overlooked vertical – and an overlooked aspect of another – helped build a relationship that will benefit both parties for years to come. Their goal is to examine each client’s business in order to uncover areas that can become more efficient by matching the applications Ameritech supports.
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Their business focuses on digital document imaging and software applications that maximize the clients ROI – namely customized digital workflows, document translation & OCR scanning applications (zone OCR, handwriting recognition). They pride themselves on creating individualized solutions for each customer they serve using the newest technologies in the document imaging arena: technologies like workflow software, print fleet management programs, and translation applications. With offices in both Melbourne and Coral Springs, Florida Ameritech Solutions USA delivers advanced-technology with concierge service for individuals who want a unique business experience. Today we’re looking at a Xerox channel partner that is successfully growing its business by understanding the needs that shift has created for small and medium businesses (SMBs) – and one vertical in particular. We’ve written many posts over the last year regarding the shift toward digitizing documents and reducing paper consumption.
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